3 moves that disrupted the gems and jewellery e-commerce segment

Selling jewellery in a physical store and online is a different ball game. While the former is a traditional medium that has stood the test of time, the latter is a newly emerged segment still finding its feet. But the pace at which e-commerce is growing, shows that customers are breaking free from the mould of traditional methods and are embracing this new platform. From bridal jewellery to gifts, they are making a variety of purchases here. But since old habits die hard, how did the e-commerce players compelled the customers to bite the bait?

Here are the answers: 3 crucial moves that turned out to be the game changers for the gems and jewellery e-commerce segment.

In-store experiences
Chalking out the pluses of buying jewellery from a physical stores, the online jewellery store owners invested in building features that allow the customers experiences close to that of buying it offline. How? Through Live Chats, they resolve customer queries in real time, just how the salesmen do at the physical store. Book-a-tria, Customer Care Support and Gift Wrap option are other interesting features that ensures the feel of a brick-and-mortar store.

Customer-friendly policies
Return and exchange policies make a huge impact on a business of this nature. Merely seeing the picture of the products and their descriptions on an online store, the customer places the order. That's not just another conversion but customers faith in their brand name. To ensure that they continue to trust them, online players have eased the return and exchange policies.

Certificatified products and insurance covers
For a very long time, buyers were reluctant to buy jewellery online. Especially in a scenario, when people are not moving on from their family jeweller to any other jeweller, buying jewellery online, without trying, without feeling it, was out of question. To build customer confidence, the online players deliberately chose to sell only certified products. When that issue was resolved, there came another glitch in the operations. What about safe delivery? For that, they worked out a plan and insured every product, so that in case of loss or damage, the customer is covered.

Author: Deepa Mishra

Disclaimer: All images used in the blog have been sourced from Google purely for the purpose of informative reference. The models, celebrities or products showcased in these pictures are not to promote any brand in any manner.