3 moves that disrupted the gems and jewellery e-commerce segment
Selling jewellery in a physical store and online is a different ball game. While the former is a traditional medium that has stood the test of time, the latter is a newly emerged segment still finding its feet. But the pace at which e-commerce is growing, shows that customers are breaking free from the mould of traditional methods and are embracing this new platform. From bridal jewellery to gifts, they are making a variety of purchases here. But since old habits die hard, how did the e-commerce players compelled the customers to bite the bait? Here are the answers: 3 crucial moves that turned out to be the game changers for the gems and jewellery e-commerce segment. In-store experiences Chalking out the pluses of buying jewellery from a physical stores, the online jewellery store owners invested in building features that allow the customers experiences close to that of buying it offline. How? Through Live Chats, they resolve customer queries in real time, just how the...