Rakshabandhan keeps the e-commerce industry abuzz

There is no slack season when it comes to e-commerce. Buyers are making the most of the attractive offers running here all year long. But the way this medium has become an integral part of Indian festivals is intriguing. Especially for Rakshabandhan that involves sending Rakhis and gifts to siblings, it has become a boon.

The tradition of posting Rakhis to brothers living in different cities was always prevalent in India. A month prior to the festival day, sisters would courier the sacred strings to their brothers. However, a lot of time, it would be reported undelivered. Therefore, when online stores came in picture, with their swift services and assurance, more and more sisters took to online stores to send Rakhis.

Even when it comes to expensive gold and silver Rakhis, the presence of reputed jewellers online serve the purpose. Thanks to their certified offerings, customer-friendly exchange and return policies and also, insurance covers in case of loss and damage, buyers are confidently placing orders to be delivered on different pin codes.

That’s not all. Even brothers love to explore online sites to the hilt for this special occasion. From clothes and electronics to even jewellery, they are sending variety of gifts to their loving sisters through online medium only.

No wonder, Rakshabandhan has become a sales driver for the e-commerce industry.

Author: Deepa Mishra

Disclaimer: All images used in the blog have been sourced from Google purely for the purpose of informative reference. The models, celebrities or products showcased in these pictures are not to promote any brand in any manner.