PNG Jewellers invites franchisees

The 185-year-old establishment, PNG Jewellers has adopted a new expansion strategy. Now, it has set up a franchising division that has opened its doors to like-minded partners. The partnership can be based on either Franchisee Owned Franchisee Operated (FOFO) or Franchisee Owned Franchisee Operated (FOCO) model.

Since 1832 in the business, PNG Jewellers is the name to reckon with. Over the two centuries, it has not only grown in size and stature but also created its brand value. Captialising on the same, the company now hopes to penetrate completely new markets with the help of local businessmen, expand faster in an already established market or in a known market and yes, save on capital expenditure. 

“The popularity for our brand of jewellery reflects through our diverse portfolio of customer-base that includes a unique segment of people coming in from far-off locations where we do not have physical presence. This move therefore was the next natural step for our business," reveals the company's spokesperson.  

Author: Deepa Mishra

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