The best of Fine and Fashion jewellery in one: Demi Fine Jewellery

Fine jewellery is for keeps. They are everlasting jewels. But fashion jewellery is just the other way around. You buy them more often. They wear out faster than you think. So how about something in-between. Something that offers the best of both worlds. You can stack them for long as well as buy them often. So, here's presenting to you the demi fine jewellery.

Just so you know, demi fine jewellery borrows the best elements from both the conventional categories. While the jewels are made of solid gold and silver, the adornments used are of affordable range. With that, the overall cost is customer-friendly. Not to mention, the design variety too is vast. No wonder, the world is enthusiastically warming up to this brand new range.

But what about India? Will India embrace it like the westerners? Yes and no. The fine jewellery is not just a rage but also it is deeply rooted in our culture. People here buy gold as an auspicious metal that symbolises Goddess Laxmi - the Goddess of Wealth and therefore, this new category will not threaten the fine jewellery segment.

Still bear in mind that it is not a new phenomenon in India. In the form of one-gram gold, gold-plated jewellery and other alloys of gold, demi fine jewellery has always been around. So yes, the consumer market for this brand new range is already upbeat in India. With that, the makers are sure to strike gold here.

Author: Deepa Mishra

Disclaimer: All images used in the blog have been sourced from Google purely for the purpose of informative reference. The models, celebrities or products showcased in these pictures are not to promote any brand in any manner.